Hello, I'm Martyn Crew. Welcome to my profile!
Martyn Crew's Bio:
Martyn Crew founded and runs Bootstrap Marketing - a marketing firm focused exclusively on the enterprise software and cloud market.
Our team of experienced marketing professionals blend high quality content development with the latest demand generation, web and digital marketing techniques to develop effective positioning, messaging and campaigns for our customers.
Bootstrap's customers range from global market leaders such as SAP to pre-launch cloud start-ups. We have a strong focus on all things data - databases, data integration, data warehousing, data management and business analytics.
Martyn Crew's Experience:
Managing Director of International Business Development at Cast Iron SystemsAugust 2002 - April 2007
Cast Iron, acquired by IBM in 2010, was the market leader in SaaS and appliance based integration. In the first 4 years of the company's life, I drove $4 million in cumulative revenue, 20%+ of Cast Iron's total revenue at that time, through Strategic Accounts such as British American Tobacco and International Resellers in Australia, Italy, South Africa and UK.
VP, Director and Management roles in various companies at Prior Experience1979 - 2002
20 years enterprise and mid-market software sales, business development and marketing experience at: Asera, SaaS/ASP pioneer, 1999 - 2002 CrossWorlds Software (acquired by IBM), 1996 - 1999 Infogain, mid-tier SI focused on CRM integration, 1994 - 1996 Systems Union, global mid-market ERP leader, 1987 - 1994 Omicron Software, leading UK accounting vendor, 1984 - 1987 ICL, the mothership of UK computing, 1979 - 1984
Founder at Bootstrap Marketing, Inc.2007 - Present
Bootstrap was founded to help high-tech companies position their solutions by developing content and campaigns that help them get to market fast and stay ahead of their competition. Over the last 6 years, we've worked with industry leaders like SAP and Informatica bring new solutions to market, helped high-growth companies like Pentaho stay ahead of their competition and positioned and launch start-ups like Treasure Data.
Martyn Crew's Education:
University College London, University of London1976 – 1979BA HonoursConcentration: Medieval and Modern History
Martyn Crew's Interests & Activities:
Education and Sports in the local community AYSO, Winter League and CYSA soccer coach Playing and maintaining guitars Watching San Francisco Giants baseball Walking our dogs, Lulu and Demi